The power of Branding

The meaning of Branding

What is the power of Branding? What can you do with it? And what does it mean for your company?
Branding is the marketing of your company and brand name and is an important tool to let your customers know that you exist.

Let’s explain branding with an example. Coca Cola is one of the leading brands in today’s world. Why? Because people can relate to the brand due to their on- and offline communication. Cola brings people together for a refreshing drink and everybody wants it.

The power of Branding in the leisure industry

At the moment there are a lot of leisure related attractions and festivals.
Companies struggle to get their share of fame with the crowd in a world where there are a lot of similar companies.
So how can a companies reach their goals? By branding their USP’s (Unique Selling Points) and their norms and values.

Want to know more about branding and how to use it within your company?
KWAN Leisure together with Fama Volat wrote an article about branding that you can read here (Dutch article).

Do you need help with your company branding? Please do not hesitate to contact us at or give us a call at +31(0)644611344.


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